“Real-sized” mannequins coming to Target in Australia

Published On September 11, 2015 | By Keri | Middays

In the upcoming weeks, Target in Australia will be replacing its size 6 mannequins for size 16 ones.

***note an Australian size 16 is a US 12

According to the Daily Mail, Target said that they want to change the way retailers represent women as the new “real-sized” mannequins will reflect the average customer, who is about a size 14.

Target managing director Stuart Machin said, “The average customer is a size 14, so it’s baffling that the Australian retail industry still uses a standard size 8 mannequin when we are merchandising product.”

The mannequins will be featured at all 50 Target stores in Australia.

See the mannequins HERE

Of course this isn’t a new move…other department stores have done it in the past (but good to see Target getting on board)

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