Gwyneth Paltrow will join Will.i.am for Apple’s reality competition series ‘Planet of the Apps’
Actress/entrepreneur Gwyneth Paltrow will join Will.i.am and tech investor Gary Vaynerchuk for Apple’s reality-competition series, “Planet of the Apps”.
Paltrow has signed on to mentor contestants in Apple’s first TV show where developers go head to head in what is being called a nerdier ‘Shark Tank’.
“Developing and launching a business based on your own original idea can be exhilarating, but intimidating,” Paltrow said in a statement. “This is a great opportunity to be part of a series that lets us use our experiences to help app developers break through and create viable businesses that will impact peoples’ lives.”
A spokesperson for the show said, “We are thrilled to collaborate with Gwyneth, Gary and will.i.am on ‘Planet of the Apps.’… Our team of advisers are entrepreneurs who have each launched and built successful brands and can tap into their personal experience to offer advice to the app developers selected for the series.”
Aspiring app developers are asked to submit proposals for a chance to appear in the show before August 26th.